Stop the
Scroll.
The internet used to be a place of discovery. Now it's an endless feed of algorithmic sludge. WHAT.COOL is the antidote.
01
Signal Over Noise
We don't care about what's viral. We care about what's actually good. Our feed is curated by humans, not engagement bait algorithms.
02
Democratized Taste
Cool shouldn't be gatekept by a few editors in New York or London. We believe the best finds come from the edges of the internet, discovered by real people.
03
The Daily Drop
We respect your time. Instead of an infinite scroll that eats your day, we give you the single best digest of the internet, once a day.
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